Campaign Planning
Before a dollar is spent, we map your objectives, margins and audience to a campaign structure built to hit them. Right platform, right offer, right budget split. Planned around outcomes, not guesswork.
Melbourne · Paid social, done properly
Social Media Marketing Melbourne. Paid Ads That Convert, Not Just Impressions.
Reach.
/Convert.
/Sell more.
We run paid advertising across Meta, TikTok and LinkedIn that drives real business outcomes, leads, sales, revenue. Not likes, not follower counts, not going viral. We specialise only in paid social, and we're ruthless about results.
Combined team experience
7x+
Best ROAS on Meta
200K+
Conversions tracked
350K+
Conversions tracked
450+
Campaigns optimised
Our approach
It's Not About Going Viral. It's About Getting Results.
Anyone can chase a viral moment. We're not interested in vanity metrics, we're interested in the numbers that pay your bills. Every campaign we run is built on these four pillars and every one of them is pointed at revenue.
Creative Strategy
The scroll is brutal, your ad has a split second to land. We develop creative and copy tuned to each platform and audience, then test relentlessly to find the hooks that actually stop the thumb and drive action.
Audience Targeting
We get your ads in front of people who are actually likely to buy, built from your data, lookalikes and intent signals. No spraying budget at everyone and hoping; just precise targeting that converts.
Performance Optimisation
Paid social is never set and forget. We watch the numbers daily, cut what's wasting budget and scale what's working. Refining audiences, creative and spend against cost per lead and ROAS, not likes.
Where we run ads
Platforms We Run Ads On
Each platform reaches a different audience in a different mindset. The right mix depends on who you sell to and what you're selling. Here's where each one shines, so you can see where your business fits.
Meta
The most mature ad platform with the largest, most precise audience. Unbeatable for retargeting and scaling proven offers across both feeds and stories.
- Best for
- B2C & eCommerce
- Lead generation
- Retargeting warm audiences
TikTok
Where attention is moving fastest. Native, entertaining creative can reach huge audiences cheaply. Ideal for awareness and brands that can move quickly.
- Best for
- Brand awareness & buzz
- Younger demographics
- Fast moving consumer products
Higher cost per click, but unmatched for reaching decision makers by role, industry and company. When one client is worth thousands, the targeting pays for itself.
- Best for
- B2B & professional services
- Recruitment
- Event & webinar promotion
Not sure where to start? We help you pick the right mix based on your goals, audience and budget. No platform bias, just what works for you.
Services
Paid Social Services
From a single platform campaign to a full funnel paid social engine, here's everything we run. Pick the pieces you need or hand us the whole thing and we'll manage it end to end.
Meta Ads
Facebook and Instagram campaigns built to convert. From prospecting to retargeting, across feeds, reels and stories.
- Campaign & ad set structure
- Advantage+ & manual campaigns
- Pixel & conversions API setup
- Catalogue & dynamic ads
LinkedIn Ads
B2B campaigns that reach decision makers by role, industry and company. Where high value leads actually are.
- Job title & firmographic targeting
- Lead gen form campaigns
- Sponsored content & message ads
- Account based targeting
TikTok Ads
Native, scroll stopping campaigns that tap into the fastest growing ad platform, reach and awareness at low cost.
- Spark & in-feed ads
- Creator style UGC creative
- Pixel & events API setup
- Trend led hook testing
Funnel Setup & Structure
We architect the whole journey, from cold awareness to retargeting to conversion. So budget flows where it earns the most.
- Full funnel campaign mapping
- Audience & budget allocation
- Offer & landing page alignment
- Conversion tracking setup
Ad Creative & Copywriting
We produce the scroll stopping creative and copy. You don't need to supply a thing. Built per platform, tested for performance.
- Static, video & UGC style ads
- Hook & angle development
- Platform native formatting
- Ongoing creative testing
Retargeting & Lookalikes
Most people don't buy first time. We bring back warm audiences and find new buyers who look just like your best customers.
- Website & engagement retargeting
- Lookalike & value based audiences
- Dynamic product retargeting
- Frequency & exclusion management
How we work
How We Run Your Paid Social
You're trusting us with your ad budget, so there are no black boxes. This is the exact five step system we run on every account. From the first audit through to the optimisation loop that scales what works.
1
Audit & Discovery
We review your current activity, audience, competitors and goals before spending a cent. You can't fix what you haven't measured.
2
Strategy & Structure
We build campaign architecture with the right objectives, audiences and budget allocation across the platforms that fit your goals.
3
Creative Development
We create ad copy and visuals tailored to each platform, audience segment and buying stage, built to stop the scroll.
4
Launch & Test
We launch, test multiple audiences and creatives and let the data decide the winners. No guessing, no ego.
5
Optimise & Scale
We cut underperformers, scale winners, refine targeting and report transparently on what matters: cost per lead, ROAS and conversions.
Proof
What Social That Works Looks Like
No vanity metrics, no cherry picked spikes. Real outcomes from real Australian businesses, anonymised by industry. The numbers do the talking.
ECOMMERCE / DTC BRAND
7x+
Return on ad spend (Meta)
Problem
Meta spend was driving traffic but returns were inconsistent, with broad targeting, weak retargeting and untested creative.
Solution
Split prospecting from retargeting, tested creative properly and tracked revenue from click to purchase.
Within 60 days of restructure View case study →
B2B PROFESSIONAL SERVICES
65%
Lower cost per lead
Problem
LinkedIn and Meta were generating clicks but low intent enquiries, so budget moved and pipeline did not.
Solution
Tightened targeting, rewrote the offer and built a qualification step so only better fit prospects reached sales.
Over 90 days View case study →
MULTI INDUSTRY · PORTFOLIO WIDE
3,500+
Ad creatives tested
Problem
Most accounts run too few ads and test too little, so they have data but no clear direction on what works.
Solution
Tested hooks, formats, offers and audiences across Meta, TikTok and LinkedIn, then scaled the winners.
Across managed accounts View case study →
Why us
Why Melbourne Businesses Choose Elev8d for Paid Social
Most social media agencies bundle posting schedules, content calendars and community management. We don't. We do one thing, paid advertising that drives measurable results and here's why that focus works in your favour.
Paid Only, No Fluff
We don't do organic posting, content calendars or community management. We focus 100% on paid campaigns that drive leads and sales. One job, done exceptionally, not ten done averagely.
No Lock-In Contracts
We work month to month. If campaigns aren't performing, you should be free to leave. Results keep you with us, not paperwork. It keeps us honest and keeps us sharp.
You Own Your Ad Accounts
We never hold accounts hostage. Your Meta Business Manager, your TikTok Ads Manager, your data, always in your name. If we ever part ways, you keep everything you've built.
Plain English Reporting
We report on what matters. Cost per lead, return on ad spend and conversions. Not likes, not reach, not follower growth. The metrics that show up in your bank account, in language you don't need a degree to read.
The difference
Elev8d vs. The Typical Social Media Agency
The biggest difference isn't price or polish, it's focus. Most social agencies are built around organic content, with paid bolted on as an afterthought. We're the opposite. Here's the honest side by side.
Elev8d PAID ONLY
Typical agency
Focus
Paid performance, full stop
Organic posting, paid as add-on
Reporting
ROAS, CPL, conversions
Likes, reach, follower growth
Account ownership
You own it, always
Agency controlled
Contracts
Month to month
6-12 month lock-in
Creative
Performance tested
Pretty but untracked
Who runs it
Senior paid media team
Junior social coordinators
Honesty
Tell you if paid isn't right
Sell you a monthly package regardless
Honest guidance
Is Paid Social the Right Move for Your Business?
We're not for everyone and that's the point. Here's an honest read on whether we're the right fit, so you can decide before you ever pick up the phone.
Good fit
- You want paid campaigns that drive leads, sales or measurable conversions.
- You have an offer, product or service that is ready to scale.
- You are open to testing creative, audiences and platforms based on data.
- You want transparent reporting on what your ad spend actually produces.
Not the right fit
- You want followers, likes and reach without a conversion goal.
- You need organic content management, posting schedules or community management.
- You expect results without installing proper conversion tracking.
- You are not willing to test or adjust creative and messaging.
Straight answers
Paid Social Pricing (No Hidden Fees)
Paid social has two costs people constantly confuse: our management fee (what you pay us to run the campaigns) and your ad spend (what goes to the platforms for reach). Here's how both work, clearly separated, before you ever pick up the phone.
Your ad spend goes directly to the platforms. We don't take a cut.
Unlike many agencies, we never charge a percentage of your ad budget. You pay Meta, TikTok and LinkedIn directly and you pay us a flat management fee, so our incentive is your results, not your spend going up.
Starter
Single platform
$800-$1000/mo
Management fee
+ $3,500+/mo
Recommended ad spend, paid directly to the platform
- One platform (Meta, TikTok or LinkedIn)
- Ad creative & copywriting
- Monthly plain English reporting
Growth MOST POPULAR
Multi platform
$1,000–$2,000/mo
Management fee
+ $5,000–$15,000/mo
Recommended ad spend, paid directly to the platforms
- Multiple platforms, full funnel
- Ongoing creative testing
- Retargeting & lookalikes
- No lock-in contract
Scale
High volume & eCommerce
$2,000+/mo
Management fee
+ $15,000+/mo
Recommended ad spend, paid directly to the platforms
- Full funnel paid social at scale
- Advanced creative production
- Dedicated senior strategist
- Value based & ROAS bidding
No percentage of ad spend. No lock-in contracts. The right management fee and budget depend on your platforms, goals and competition. We scope it honestly after a discovery call.
Get a Custom Quote →
Better together
Better Results With a Full Funnel Approach
Paid social works hardest when it's not working alone. Attention, intent and conversion are three different jobs and the best results come when all three are aligned instead of siloed.
Top of funnel
Paid Social
Captures attention and demand from people who aren't searching yet.
+
Mid / bottom of funnel
Paid Search
Captures intent, the people actively looking for what you sell.
=
Conversion
Landing Page
Turns both into leads and sales with a page built to convert.
One team, one aligned strategy
Because we run paid social, Google Ads in Melbourne and build high converting websites in-house, your campaigns pull in the same direction instead of competing. Social sparks the demand, search captures the intent and a sharp landing page converts both, so every dollar across the funnel works harder.
Ready to Turn Ad Spend Into Actual Growth?
Not sure your paid social is pulling its weight? Let us take a look. Free, no obligation campaign audit, no sales pressure.
Get a Free Campaign Audit →
Questions
Questions About Paid Social?
Paid social comes with plenty of jargon and plenty of agencies promising the world. Here are straight answers to what Melbourne business owners ask us most, no spin.
No and that's deliberate. We specialise only in paid social advertising. We don't do organic posting, content calendars or community management. Focusing on one thing means we do it exceptionally well and your budget goes to campaigns that drive measurable results rather than being spread thin across services that don't move the needle.
It depends on who you sell to. Meta (Facebook and Instagram) suits most B2C, eCommerce and lead gen businesses. TikTok is great for awareness and younger audiences. LinkedIn is built for B2B and professional services. In your free audit we'll recommend the right mix based on your goals, audience and budget, with no platform bias.
There are two separate numbers: your ad spend (which goes directly to Meta, TikTok or LinkedIn) and our management fee (a flat monthly fee for running the campaigns). We never take a percentage of your ad spend, so our incentive is your results, not pushing your budget up. Management typically runs $800–$2,000+ a month depending on platforms and complexity.
We'd usually recommend starting from at least $3,500/month in ad spend per platform, so there's enough data to optimise properly. Too little spend and the platforms can't learn fast enough to find your buyers. We'll recommend a realistic budget for your goals during the audit and never push you to spend more than makes sense.
Yes, always. We set up and run everything in your own Meta Business Manager, TikTok Ads Manager and LinkedIn account, so your data, history and campaigns are yours. If we ever part ways, you keep everything. Agencies that hold accounts hostage are a major red flag and we refuse to be one.
We handle creative production from scratch. Static ads, video, UGC style content and copy, all tailored to each platform. If you have brand assets or product footage, great, we'll use them. If not, no problem; we create everything. You don't need an in-house designer or videographer to run great paid social with us.
It depends on your goal. For lead generation and sales, yes, you need somewhere that converts and a weak page wastes good ad spend. For pure awareness, not always. If your current site doesn't convert, our web design team can build a landing page that does. We'll tell you honestly what you need during the audit.
No. We work month to month. If our campaigns aren't performing, you're free to leave. Results should keep you with us, not paperwork. It keeps us accountable every single month.
Let's talk
Melbourne, VIC 3000
Let's Talk About What Paid Social Can Do for Your Business
Tell us where you're at and we'll come back with a straight, no obligation read on your paid social. What's working, what's wasting budget and what we'd do differently. Free audit, no lock-in.
Call us
0494 740 873Email
hello@elev8d.com.auStudio
152 Elizabeth Street, Melbourne, VIC 3000